In this age of competition, market research has become extremely important for businesses. It lets you gauge the market trends and at the same time allows you to be proactive in your marketing strategies. For an entrepreneur, it is hard to find sufficient time to analyze the way market is evolving as he spends most of his time developing new products or services. It is also difficult to create an in-house department solely for the purpose of market research (due to financial reasons). Considering the challenges faced by companies to start a new division, it makes good business sense to resort to outbound call center outsourcing . Market Research and Surveys Surveys have become a popular choice to gauge market trends. By making customers fill an online survey form or asking them multi-choice questions about a product or service, it becomes easier to understand their requirements. Online surveys are useful; however, they are not always very effective. The reason being custom...
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