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Improve SKU Management with a Competent Catalog Management Service Provider


In the modern-day business operations, catalogs have become extremely important. A catalog is a document where information of all SKUs (Stock Keeping Units) is kept. An SKU features vital information like name of manufacturer, brand, style, size and color, which differentiates one product from another. Every SKU has an identifying code that could be in the form of numbers, letters or both. There are many SKUs in a catalog with content that includes both images and text. From time to time, a seller is required to edit, remove or add new SKUs. Without regular updates, a catalog loses its value and your business prospects suffer. The task of making timely updates can be burdensome for any seller, which is why; it won’t be a bad idea to offload the catalog-related work to outsourced catalog management services.

Why RIGHT Catalog Management can be the Game Changer for Your Business?
Catalog management is a back office operation that stays in the background and is often disregarded by business owners. As a product catalog represents your products to the clients and customers, ignoring it can be a big mistake. Entrepreneurs who give this task the required attention that it deserves often succeed in increasing the number of their customers. Below are some ways, in which, the RIGHT approach towards catalog management can improve your business:
1.      Different catalogs for different marketplaces: Unlike UPC (Universal Product Code) that stays same for a product regardless of the place where it is being sold, an SKU changes periodically and so does the catalog. As a business owner, you need to have the capability to create different catalogs that meet the unique formatting requirements of different platforms. Without this capability, you won’t be able to penetrate multiple Ecommerce websites, which will limit your outreach to potential buyers. However, a partnership with an experienced catalog management services provider, who knows how to create format-specific catalogs, can help you deliver them across all channels.
2.      Accuracy in data: Accuracy in data is extremely important for your catalog to be successful. Any mistake in catalog creation and you risk losing the trust of your customers. Just imagine a potential buyer, who wants to buy 100 T-Shirts from you, coming to your doorstep and then finding out that the size mentioned in the catalog is wrong. He will definitely cancel his order and tarnish your reputation in the market. Hence, it is better to be proactive and use the services of an accomplished outsourced catalog management services provider.
3.      Transformation of images: Images of your products play a vital role in evoking buyers’ interest. Buyers nowadays are very specific in their requirements and check/compare every metric/parameter mentioned on your catalog with the relevant image. This is why; you need the services of a vendor that can help you transform the image in such a way, so that the catalog viewer can view the image from different angles. For example, by holding the left click on an image and rotating it around (as seen on many ecommerce websites).
Power of Outsourcing in Catalog Management
In these times of excessive competition, gaining an edge over competition in any form can be of great help to any business. Outsourcing catalog management to an accomplished vendor is one such advantage. By offloading your work to a catalog management service provider like Back Office Center, you not only reduce the cost of operation but also ensure improved management of your product listings. 

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