Communicating call center services is a task that should never be taken for granted. Call center reps that are in charge of handling the customers are the most valuable assets of any organization. Therefore, whether you are running an in-house department or deploying outsourced call center services, you should judge the credentials of the reps thoroughly before handing them over the reins of your call center services.
To ensure proper
delivery of customer services, a call center agent needs to be analyzed based
on the following attributes:
1. Calmness
and composure under pressure – Call center work requires an agent to
receive call after call during a routine day-to-day operation. Although there
are many who can do this, not many can perform this task while being calm and
composed. It has been seen that even experienced agents fail to stay calm after
receiving a certain number of calls. This can be attributed to an inadequate
hiring process, which was unable to screen out the wrong candidates for the
job. Ensure that you don’t make this mistake and drill your employees
thoroughly by putting them through pressure cooker situations, in which, they
have to react instinctively. Only once you are absolutely satisfied about their
ability to stay calm, should you recruit them for your process.
2. Multi-tasking –
Not only a call
center agent needs to be well-versed in taking calls, he also needs to have
good computer skills. And most importantly, he should be able to take calls and
manage computer work, both at the same time. The ability to multi-task comes
with experience but it can also be taught in the training room. Make sure that
your agents have learned multi-tasking before sending them to the floor.
3. Memory and
retention of knowledge – Call center process requires an agent to be
well-versed with the process. A lot of information like call opening, FAQs,
hold procedure text, call ending etc. needs to be memorized for effective
delivery of customer services. When an agent is unable to retain important
information and fumbles while delivering it, it gives customers an impression
that he is inept and inappropriate for the task. This is not a good thing and
may prevent an agent from developing a good rapport with the customers. In
worst case, it may lead to the delivery of wrong information that may hurt the
overall integrity of the process.
4. Drive to
excel – Drive to excel in an agent is very important, especially for
long-term welfare of a call center operation. Without this drive in your
agents, you won’t be able to create an experienced core that you can depend on
in crunch situations.
5. Friendly
nature – A rude person in real-life, sooner or later, will show his
true colors on calls as well. You simply can’t put your customers’ goodwill on
the line by hiring such agents. Hence, it is always best to employ
friendly-natured human beings that can show empathy and build good rapports
over calls.
Hiring of agents for a call center
process should be done with due diligence. Rating them according to the five
parameters above can help you distinguish the best from the rests. However, if
you find the selection process too elaborate and confusing, it is best to
use outsourced call center
services provided by Noida
Exim Pvt Ltd. At Noidaexim, we offer both inbound
and outbound call center services along with back office
outsourcing services for all types of businesses.
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